Emerging technologies such as Augmented, Virtual and Mixed Reality allow you to consume data virtually, without being physically present somewhere. What does that mean for the Future of Work?
Today’s standard training methods include tutorials and Webinars via videos, memos, PowerPoint presentations, or lectures from top execs, middle managers, and industry experts. Tomorrow’s standard training will allow businesses to create a simulation and allow employees and audiences to become immersed in topics using XR technologies.
Walmart, one of the leading employers in the world staffing over 2 million employees, streamlined its training across its global workforce to keep associates updated and informed about company policies and overall marketplace by partnering with technology firm STRIVR. The collaboration was done to further improve procedures to prepare for the rush of traffic and sales for the holidays in a more hands-on approach. Employees experienced a simulated situation before it actually occured utilizing virtual reality (VR) technology. In 2017, Walmart re-created several training manuals and demonstrated business scenarios in VR, which they deployed across 200 of their stores training over 150,000 employees.
Results: 70% of Walmart employees who underwent the VR training performed better on their learning evaluation exams allowing the employee to absorb the information better and were more adequately prepared to sell product and best serve the customer.
Mixed Reality (MR) can offer training with Heads Up Displays (HUDs). HUDs can annotate a step-by-step interactive guide with an overlay of digital information conveyed through Augmented Reality (AR). The content is not bound to a screen, it projects graphics and animations with text overlayed onto the object in front of the customer in their current space.
For example, Mercedes-Benz replaced its Owner’s Manual with Ask Mercedes, an AR app that incorporated Artificial Intelligence (AI) and AR Technology allowing the customer to peruse through features of their brand new Mercedes-Benz models in an Google-like way. Mercedes-Benz owners are able get answers to FAQs that come about when learning how to use their brand-new vehicle. Not sure how to change your time clock or maybe the customer may want to ask, ““What type of fuel does this car need?”? The Ask Mercedes app connects with the chatbot on Facebook Messenger, or use Amazon Echo or Google Home.
Emerging technologies like this bridge the gap between the traditional customer service phone call or face-to-face technician interactions. It gives the customer immediate service with ease to answer commonly asked questions through a chatbot and give them a visual overview of their car giving them information they need at their fingertips, in their own space, and save the customer time that would have been spent flipping through the pages of the traditional Owner’s Manual. Results: This type of personalized customer experiences ultimately helped the customer understand their vehicle’s features better, and was a source of information and insight for the the company.
Smartphones and computers have created numerous ways for businesses to communicate to customers and the world. A recent Statista study says the number of mobile phone users in the world is expected to pass the five billion mark by 2019. Smartphones, Social Media, Virtual Assistants, and messaging and chat apps like Slack have transformed communication to the next level, but what’s next?
Today, when you are in a meeting there can be many different distractions with inter-office meetings, conference calls, and video-conferencing tools like Skype. In virtual office spaces, one can conduct meet-ups, business meetings, product development collaborations, brainstorming, and camaraderie with employees. Everything you need to collaborate or train employees or customers in a 3D virtual environment from anywhere in the world, without having to send 2D documents through email or wait for all participants to obtain the agenda, gather all documents, etc.
Why would a business benefit from a virtual office when there is video conferencing? VR meetings allow employees or customer meeting to feel a social presence, as though your employees are sitting right next to each other, without the cost of a flight or time it takes to travel. Rumii by Doghead Simulations, one of the leading VR Meeting software, Chief Marketing Officer Amber Osborne says,
Another way communication will take a leap is by blending the real world environment with a digital setting within an augmented world by adding tools such as a desktop like Magic Leap ML1 did in this video of the Citrix cloud delivering an Office365 Word app taking your computer inside the Magicverse. Here’s a video of a Magic Leaper pairing an Apple keyboard to their headset to see virtual displays in the comfort of their home, accessing a new way of working and communicating in any world.
The future of communications is true presence, a way to communicate with employees, customers and industry professionals without leaving the comfort of your home or being stuck in LA traffic for two hours. The convergence of both the physical and virtual worlds will create new opportunities for our future and embracing this data will leverage technology to help make our worlds more productive, allow flexibility and increase speed. The future of work will push the boundaries for people to learn from experiences wherever they are.
A clear example of a company that is pushing the lever in the future of work in Mexico is Talent On Demand (TOD). They are a marketplace that connects high-end independent experts to projects on-demand with companies and offering flexible work schemes and cost effective solutions. They are part of the on-demand workforce that is changing how we look at human capital solutions from acquiring to accessing talent.
Come join me on June 6th in Mexico City where I will join TOD and talk more about these emerging technologies and how you can take advantage of them in your company.